Ammar Sabban
Director of Attractions Creation — SEVEN, Saudi Entertainment Ventures
Ammar Sabban is a creative executive, writer, director, and puppeteer whose work spans television, themed entertainment, live experiences, and original IP development. He is best known for his work on Iftah Ya Simsim, the Arabic version of Sesame Street, where he served as Creative Content Director and contributed as a writer, director, and master puppeteer.
Across his career, Sabban has collaborated with companies including Netflix, Hasbro, Warner Bros., Sesame Workshop, MBC, SBC, Spacetoon, and AlUla Film. He currently serves as Director of Attractions Creation at SEVEN, leading the creative development of major entertainment attractions across Saudi Arabia.
At SACC, Sabban will join the panel “One Pipeline, Two Programmes” to discuss different approaches to creating a movie, drawing on his experience across storytelling, production, and entertainment development.
