Alex Rodrigues
Head of Creative AI — Saatchi & Saatchi ME
Alex Rodrigues is Head of Creative AI at Saatchi & Saatchi Middle East, where he leads the agency’s Creative AI Unit. Working across advertising, design and technology, he has held creative leadership roles at McCann, BBDO and Havas, and his work has received more than 100 international awards, including Cannes Lions.
Today, Rodrigues focuses on using AI across the creative process as a medium for storytelling, visual experimentation and production. His team develops multidisciplinary work that combines creative thinking with emerging technology while rethinking traditional production models.
At SACC, Rodrigues will speak in “Creativity in Transition - Communication, Technology and the AI Shift,” sharing insights into how AI is changing creative workflows and opening new possibilities for storytelling and production.
